We are all vitally aware of the conditions within the VUCA world in which we are immersed (volatile, uncertain, complex and ambiguous.) In this highly turbulent and competitive workplace, it is obvious that we need to be able to stand out from the crowd to be noticed. Everyone knows that we need to sell ourselves through a relentless focus on differentiation. We get this – the questions are then not about why but rather more around the how. How do we do we position ourselves? How do we stand out from the charging pack, without excessive self-promotion? What are the strengths and personal attributes that we should be developing and branding? What is our “X” factor or mojo and how do we get the balance of hard and soft skills right?

In our work as facilitators we spend a lot of time with high performance teams discussing the importance of differentiating oneself in the workplace and leveraging personal branding.

We believe, from this exposure, that there are a number of critical areas that you need to shape as a high achiever – your track record, character, potential, capability, reliability and risk. All of these key factors combine to tell a story about your value proposition.

I often refer to the old Nashua advert as a great place to start when we need to look at our total package. “Saving you time, saving you money, putting you first “

  • How have you saved a company time?
  • What examples of saving a company money do you have?
  • How have you contributed to a team or company’s success?

Once you have explored your “winning ways” of how you have positively contributed to an organisation, you can further unpack these incidents to examine what your key skills, competencies and attributes were that led to these successes. Consider the following areas:

  • Track record – what have you done in the past, what is the pattern in achieving positive results?
  • Character – which aspects of your character have supported your successes?
  • Capability – what are your definitive skills, abilities and competencies that you bring to the table?
  • Reliability and risk – companies are always looking at mitigating risk. How are you able to assure the organisation that you are worthy of further investment? Give examples that highlight these areas.
  • Potential – How do you define your potential, your drive, energy and can-do attitude? What evidence do you have of successfully adapting to new scenarios that helps you succeed? Invest in regular “soul searching” exercises to surface examples and insights in this important area. It is always easy to talk about your own life’s achievements.

Once you completed this exercise, you should have great examples based on real scenarios that support your ability to add value. So many people battle to speak about their strengths, are too modest, but surprisingly we have also found that many people are unable to articulate what their strengths actually are. Our proposed approach enables individuals to speak about scenarios and defining moments which is natural to them – where they have positively contributed. By digging deep and elaborating further they are able to build rapport and credibility.

In life’s ongoing journey, it is imperative that you are able to talk to your strengths and ability to make a difference. Opportunities arise constantly and by having self-awareness, coupled with personal insights and actions, we are able to position ourselves to optimize any opportunity.

Our best advice is to embark on this “stock-taking” exercise from time to time. By investing in quality reflection time – you can make a difference and make it happen…!!

It is your time to shine up!!